Instant Reference to Jay Abraham's Stealth Marketing Strategies & Tactics Introduction 3 The Abraham File An Introductory Overview to the Principles 5 and Strategies of Jay Abraham Section One Twenty-Five Step-by-Step Strategies to 39 Outmarket Your Competitors Section Two One Hundred Questions & Answers on 83.

Jay Abraham 's Power Parthanon • 1. THE POWER PARTHENON STRATEGY of Geometric Business Growth Courtesy of: The Abraham Group, Inc. 27520 Hawthorne Blvd., Suite 263 Rolling Hills Estates, CA 90274 Phone: (310) 265-1840 Fax: (310) 541-3192 apgi@abraham.com • There are three ways to grow a businessany business.

ONLY THREE WAYS 1. Increase the number of clients 2. Increase the average transaction value 3. Increase the frequency of repurchase — Get more residual value out of each client 2 • Increase the Increase the Increase the # of Average Dollars Repurchase Clients per Sale Frequency Total 1000 100 2 = $200,000 * * To appreciate for yourself, first-hand, exactly how and why I can grow so many different businesses and practices, so fast, so big and profitable — with so little effort, time or expense, study these three pages. OPTIMIZATION 3 • Increase the Increase the Increase the # of Average Dollars Repurchase Clients per Sale Frequency Total 1000 * 100 2 = $200,000 * 10% Increase 10% Increase 10% Increase 33% Increase * 1100 * 110 2.2 = $266,200 A 10% increase in each of the three areas equals a 33% increase in revenue.

OPTIMIZATION 4 • Increase the Increase the Increase the # of Average Dollars Repurchase Clients per Sale Frequency Total 1,000 100 2 = $200,000 * * 10% Increase 10% Increase 10% Increase 33% Increase * 1,100 * 110 2.2 = $266,200 33% Increase 1,333 * 125 * 3 = $499,875 Look what happens now. The results are exponential. OPTIMIZATION This illustration dramatizes the power of true geometry being harnessed for your 5 business. Isn’t this smarter than the strategy you’re presently following?

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